We developed Let’s Count! following research with primary school teachers in the iChild network across England & Wales. The aim of the education programme was to drive awareness and excitement about the census, demonstrating the importance of the data it provides on a personal, local and national level.
To achieve this we developed inspirational resources for teachers and children, driving messages beyond the classrooms. This included developing partnerships with leading curriculum associations such as NATE, MEI and the Geographical Association. We also partnered with Professor David Olusoga who gave a live You Tube lesson to thousands of schools on the subject of Equality, Representation and the census.
The education programme exceeded targets by 17%, with participation from over 9,000 schools, 2.2 million children and 2.1 million parents. It contributed to the successful 2021 Census collection operation and Pete Benton, Director of Transformation at Office for National Statistics, said:
“The response to Census 2021 was fantastic with 97% of households taking part across England and Wales to make sure they are represented when it comes to provision of services like health, education, emergency response and transport. We couldn’t have conducted such a complex operation without a wide range of partners and would like to acknowledge the support given. We thank all our suppliers for helping to make Census 2021 a success.”
We were delighted to win STEM Educational Programme of the Year at the Wales STEM Awards.