Education and sampling programmes through a network of over 10,000 nurseries.

We run education resource and sampling programmes through an unrivalled network of nurseries: from helping launch children’s entertainment shows such as Peppa Pig, testing learning toys such as Leapfrog, to sampling Pampers nappies to parents and nursery carers.

All campaigns provide valuable support, information and resources to nursery staff and parents. This in turn provides the strongest engagement and results for our partner organisations.

Over 90% of UK nurseries have participated in iChild partner education programmes or used iChild resources.

All our work is insight driven. We run both pre- and post- campaign research studies to measure success through KPI analysis.

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