Products tested include children’s education toys, entertainment characters, nappies and healthy drinks. These are tested in nursery settings, schools and homes. Companies then use the results in their marketing and to generate press coverage.

Thanks so much for all your great work on the research, we are really impressed with the depth and quality of the report.

Sophie Taylor, Brand Manager LeapFrog

Following testing we conduct a detailed survey amongst participants to obtain key insights. We then develop a full research report.

If 70% or more of our members would recommend a product after testing, we award the iChild recommends badge.

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