We develop and run major education and engagement programmes through this wide network of schools, creating an army of young community influencers, to drive behavioural change.
Once children are educated, they become very effective ambassadors to spread important messages to their family and local community.
A good example was our recent work with Census 2021. Following our research with schools, we developed and ran a census education engagement programme, called Let’s Count!. This exceeded targets by 17%, with participation from 9,035 schools, 2.2 million children and 2.1 million parents.
We used a simple proposition, as a hook for the children to take home to their families and community…
“Help the NHS… Fill in the census”
This really resonated with school communities. It contributed to the most successful census collection operation for Census 2021. It also won STEM Educational Programme of the Year.
This was a really successful event for our school, especially as we have a large Pakistani/Bangladeshi population, many of whom were not aware of, or understood, what the census was about. This helped our local community to gain more information via the children’s knowledge.
St. Agnes CofE Primary School, Manchester.
The children loved being involved in the Let’s Count census. It’s a brilliant resource and very educational. More parents completed the census as a result of the children knowing about it.
Abercerdin Primary School, Bridgend.
It gave staff and children a vehicle to talk about and share information between themselves and their families. More of our parents had a better understanding of why we do the census as a result – and the children loved telling them they would get fined if they didn’t do ‘their homework’!. It was such an enjoyable project incorporating maths and physical activity in an accessible way. Thank you.
St. James’ CofE Primary School, Ashton Under Lyne.