iChild facilitated DHX Media teaming up with Jo Jingles (the UK’s largest provider of pre-school music, singing and movement classes), to create branded activity sessions for pre-schoolers. These sessions reached over 30,000 children and their families as part of their daily classes. Using the music, movements and rhymes from the In the Night Garden television series, the branded sessions enriched and enhanced the existing Jo Jingles pre-school schedule.
iChild developed In the Night Garden activity books, posters and stickers which the children took home after the activity sessions.
In the Night Garden activities were also supported on the iChild website, along with colouring in sheets, stickers and song lyrics.
“In the Night Garden presents a magical world which pre-schoolers are now able to access in a whole new way. Music and dance are key components of early learning, and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite. The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms as well as on iChild.co.uk.” Charlotte Hill, Senior Brand Manager, DHX Brands.