We worked with DHX Media to promote the Twirlywoos to 50,000 families through 1,000 schools and nurseries across the UK.
We developed Twirlywoos resource packs and extension activities for the nursery manager and parents. Each Twirlywoos episode on CBeebies is based around a ‘schema’ or pattern of learning that children go through, to develop their own perceptions of the real world.
The fun activities in the campaign reflected seven of those schemas: Under and Over, Up and Down, Back and Forth, Round and Round, Through, Full and Connecting.
The extension activities were also supported on the iChild website, along with colouring in sheets, character cut-outs, games and stickers.