The innocent Sow & Grow campaign, in association with iChild, launched in the UK in March 2016 with over 3,000 schools taking part.
The aim of Sow & Grow is to teach children about where their food comes from, to allow them to start growing vegetables themselves and to develop healthy eating habits from a young age.
iChild recruited over 3,000 schools nationwide to take part, reaching over 100,000 primary school children.