HiPP Organic announces new sampling campaign with iChild

HiPP Organic is partnering with iChild to develop weaning support and advice for childcare professionals and new parents. Through iChild’s network, 1,500 nurseries have opted to join the HiPP Organic Nursery Club. The nurseries will be receiving weaning goody bags to hand to parents looking for advice and support when they think their baby is ready to start weaning. The goody bags contain a step-by-step weaning chart, a HiPP Organic range leaflet and coupon plus a HiPP Organic 100g savoury pouch, spoon and bib. Nurseries will also receive colourful posters for their baby room.

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