“Best start ever from any partner”
The partnership with Merlin Entartainments and iChild was launched in April 2011.
Merlin Entertainment’s prime objective each year has been to sell tickets to their family theme parks, including Legoland Windsor and Chessington World of Adventure.
iChild has promoted the theme parks each year through advertising, editorial, email marketing, sponsored activity sections with branded education resources, plus special offers. Over 30,000 tickets have been sold from the iChild website to families and schools.
Merlin Entertainments Trade Account Manager (Marie-Claire Stokes) described the partnership as the “best start ever from any partner.”