We organised for Vauxhall to attend 180 school summer fairs and NCT events to showcase the Vauxhall Meriva.

These offered parents the chance to book a test drive with their local Vauxhall retailer and to receive a goody pack containing the iChild Nursery Rhyme Album and colouring in book, along with other iChild goodies.

The campaign was promoted on, with advertising, editorial and a hubpage featuring branded activities, and through email recruitment to schools.

Over 400 test drives were arranged, which led to over 70 sales of the Vauxhall Meriva.

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