iChild took Peppa Pig to over one million pre-school families. We developed Peppa Pig Month to promote the Peppa Pig show and merchandise, as well as Peppa Pig World to families with nursery school children.
We recruited 5,000 nurseries to take part in the activity, through which over 300,000 families received Peppa Pig activity books developed by our team. Nurseries received EYFS / Foundation stage resources, together with a range of Peppa Pig themed activities and games that were also promoted online through the iChild website.
Online another 700,000 families were reached, providing engagement with over 1 million pre-school families. Nurseries were encouraged to hold Peppa Pig themed parties using the resources and were invited to take part in a popular ‘Peppa Pig Month’ competition.