P&G partnered with us to sample their Pampers Baby-Dry nappy pants to 100,000 parents (with babies aged 10-18 months) nationwide, via 5,000 nurseries from the iChild network.
We created the iChild Pampers Nursery Club and fully developed and managed the initiative for P&G.
Nurseries across the UK opted in to receive a Pampers Nursery Club pack. The pack included nappy pant samples and information leaflets with money off coupons for parents, plus a bulk nappy pant sample pack for the nursery to use within the setting. Also included was product information for nursery managers, and wall display materials, including a window sticker and certificate verifying their participation in the club.
In research conducted, over 90% of nursery managers said they would recommend Pampers nappy pants to parents, and they were awarded the iChild Recommends badge.