HiPP Organic partnered with us, to develop a new sampling and education initiative, the ‘HiPP Organic Nursery Club’. The objectives were to ensure the HiPP brand is top of mind for parents when their baby is ready to start weaning, and was aimed at encouraging trial and purchase for its range of weaning products. Plus, to provide much needed weaning resources for nursery managers.
One thousand five hundred nurseries opted in to take part in the first year, and they received weaning goody bags to hand to parents with young babies. The goody bags contained a step-by-step weaning chart, a HiPP Organic range leaflet and coupon, plus a HiPP Organic 100g pouch, spoon and bib. Nurseries also received colourful display material for their baby room, including weaning information posters.