Taking the school Christmas play from the school hall to the Virgin TV screen!


Family & Education/iChild worked with Virgin Media to develop and launch Virgin Media’s Christmas Stars competition. Primary schools across the UK entered their Christmas plays into the competition and the winning performance was filmed by Virgin Media for broadcast on Virgin TV. Presenter/magician Stephen Mulhern joined the school’s cast to narrate the story in a one-off performance.

Schools across the country submitted synopses of an array of high-quality, engaging Christmas shows. iChild carried out the initial judging, and supplied Virgin Media with the shortlist. It was no easy task to select finalists from such a strong field!

“It’s been a pleasure working with Phil and the team at iChild on Virgin Media’s Christmas Stars competition. The team diligently worked on the project, providing expert advice, guidance and support every step of the way.  

We’ve been impressed with their ‘can-do’ attitude, quick response times, willingness to go the extra mile, and the overall quality of work delivered. Their hard work contributed to the overall success of the project and they come highly recommended.”

Simon Feldman, Senior Media Relations Manager, Virgin Media