Over 400 test drives arranged through the school and NCT promotion
Family & Education organised for Vauxhall to attend 180 school summer fairs and NCT events to showcase the Vauxhall Meriva.
They offered parents the chance to book a test drive with their local Vauxhall retailer and to receive a goody pack containing the iChild Nursery Rhyme Album and colouring in book, along with other iChild goodies.
The campaign was promoted on iChild.co.uk, with advertising, editorial and a hubpage featuring branded activities, and through email recruitment to schools.
Over 400 test drives were arranged, which led to over 70 sales of the Vauxhall Meriva.