Teenagers showed self-esteem increases by as much as 46%
in this powerful education and sampling programme for Simple

Family & Education conducted a wellbeing study and sampling campaign for Simple of more than 100,000 teens nationwide, through 400 secondary schools. It was proven that by stripping them of 21st century material trappings such as make-up and gadgets, and taking part in volunteering work, overall happiness was increased by some 20 per cent.

Family & Education developed The Wellbeing Challenge for Simple; this was supported by the PSHE Association and incorporated into the PSHE curriculum in schools. Pupils in more than 400 schools were asked to complete the Rosenberg Self-esteem Test before and after the challenge. Each participant was provided with Simple products to help them through the challenge. Some teenagers showed self-esteem increases by as much as 46 per cent, which resulted in a complete ban of make-up in one school.


TV psychologist, Emma Kenny, said: “The results from the Simple Wellbeing Challenge were astonishing for such a short period of time. It is clear that there is a correlation between increased self-esteem and teens being freed from the trappings of modern day pressures, particularly those affecting their appearance.

“In truth, we are robbing children of their childhood by showing unrealistic images of models and celebrities every day, which are unachievable. In actual fact make-up is simply a mask for their unhappiness and by removing it we are liberating them from these social expectations, creating resilience and strength.

“David Cameron is taking a lead in investigating what makes us happy as adults. If the Simple Wellbeing Challenge in schools proves anything it is that money is not everything, but that appearance plays a huge role. With increased self-esteem, we will foster a new happier generation.”

This powerful CSR and education campaign for Simple also drove awareness and trial of Simple products amongst 100,000 teenagers.