iChild took Peppa Pig to over 1 million pre-school families
Peppa Pig Month was developed by Family & Education through iChild to promote the Peppa Pig show and merchandise and also Peppa Pig World to families with nursery school children.
Family & Education recruited 5,000 nurseries to take part in the activity, through which over 300,000 families received Peppa Pig activity books developed by the team at iChild. Nurseries received EYFS / Foundation stage resources, together with a range of Peppa Pig themed activities and games that were also promoted online through the iChild website.
Online another 700,000 families were reached, providing engagement with over 1 million pre-school families.
Nurseries were encouraged to hold Peppa Pig themed parties using the resources and were invited to take part in a popular ‘Peppa Pig Month’ competition.