Sampling Pampers nappy pants to 100,000 parents through nurseries nationwide
P&G has partnered with Family & Education / iChild, to sample their Pampers Baby-Dry nappy pants to 100,000 parents (with babies aged 10-18 months) nationwide, via 5,000 nurseries from the iChild network.
Family & Education created the iChild Pampers Nursery Club and has fully developed and managed the initiative for P&G.
Nurseries across the UK opted in to receive a Pampers Nursery Club pack. The pack included nappy pant samples and information leaflets with money off coupons for parents, plus a bulk nappy pant sample pack for the nursery to use within the setting. Also included was product information for nursery managers, and wall display materials, including a window sticker and certificate verifying their participation in the club.
After a successful launch, the Pampers Nursery Club is continuing into 2017.