Sow & Grow with innocent and GIY


The innocent Sow & Grow campaign launched in the UK in March 2016 with over 3,000 schools, recruited by Family & Education, taking part. The aim of the campaign was to teach children where their food comes from, to allow them to start growing vegetables themselves and to develop healthy eating habits from a young age. Included in each schools growing pack were compost, cress, spinach and pea seeds, cups to grow in, growing guides and curriculum based lesson plans with supporting activities. Over 100,000 primary school children took part. Schools were asked to complete growing diaries, with the school impressing innocent the most, winning growing supplies for their vegetable patch and a visit from innocent.


“Taking part in Sow and Grow has been, without a doubt, the highlight of the academic year for my class. It is rare to find a project that can engage a whole class and draw enthusiasm from even the most reluctant of learners, but the Sow and Grow initiative certainly achieved that. From planting the seeds to harvesting our small crops, every child was excited to get their hands dirty and learn as much as they could about growing their own food.”
Miss Wright, Class Teacher, Winner: Horsenden Primary School

“We have recently worked with iChild on a new Sow & Grow campaign, working with UK schools on growing their own fruit and vegetables in classrooms. The campaign was a great success and much of this was due to the knowledge, professionalism and expertise at iChild. The team at iChild have a natural enthusiasm which is evident from day one and throughout the project, you really feel like they are giving your brand the same level of love and care as you would. There is a huge amount of effort and attention to detail in their general work flow and project management, both of which are exceptional.  All-in-all we’ve been delighted with iChild and would be happy to recommend them to any brands looking to bring value to the education sector.”
James Peach, UK Brand Manager, innocent