Department for Education: Tackling Child Abuse


We were proud to support the Department for Education (DfE) in their new campaign to tackle child abuse.

An awareness campaign was developed and promoted through the iChild network of teaching professionals and parents.

The iChild campaign was a success and saw direct engagement with 259,269 professionals and parents, looking after 3.67 million children.

Resources supporting the campaign, including posters and flyers, were promoted via the iChild website. These posters included guidance on spotting the signs of child abuse: A, B, C: Appearance, Behaviour, Communication. Plus help to recognise the four types of child abuse: physical abuse, emotional abuse, sexual abuse and neglect, along with assistance on how to report child abuse. We also supported the campaign via email marketing across our network.

We are proud to have helped spread this vital message to a wide audience. Child abuse. If you think it, report it.


We gave our members the tools to do so.