Let the magic begin with Disney Junior!

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Disney Junior teamed up with Family & Education / iChild, to bring seven of their key Disney Junior shows to over 100,000 children in nurseries and preschools across the country.

Disney Junior broadcasts magical, musical and heartfelt stories and characters that children love, and the aim was to use these characters to inspire children and help with their learning. 2,000 nurseries, pre-schools and reception classes took part and received a Disney Junior pack, developed by iChild, which included: an EYFS activity sessions resource booklet, activity booklets for the children to take home, stickers, certificates, posters and story books.

97% of nursery managers rated the packs as ‘Excellent’ or ‘Good’ and 94% said they would recommend Disney Junior to colleagues and parents, an increase of 22 percentage points compared to pre-campaign research.

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