Sow & Grow takes the UK by storm!

The innocent Sow & Grow campaign, in association with iChild, launched in the UK in March 2016 with over 3,000 schools taking part.

The aim of Sow & Grow is to teach children about where their food comes from, to allow them to start growing vegetables themselves and to develop healthy eating habits from a young age.

iChild recruited over 3,000 schools nationwide to take part, reaching over 100,000 primary school children.

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LeapFrog’s newest device, LeapStart, receives top marks from UK teachers with iChild Insight

LeapFrog recently employed iChild Insight to test their newest device, LeapStart, ahead of launch in July 2016.

200 teachers across the UK took part, giving LeapStart top marks across the board and earning the iChild Recommends badge for a second LeapFrog product.

LeapStart, the latest product from award-winning educational toy developers LeapFrog, is an all-in-one interactive learning system for children ages two to seven. The device works with a library of replayable activity books and a stylus, encouraging fine motor skills. LeapStart is designed to help build key skills, challenging children across a variety of subjects from STEM to handwriting and comprehension.

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100,000 entries to Royal Mail’s Young Letter Writer of the Year Competition

Two school children have been named as the national winners of Royal Mail’s Young Letter Writer of the Year Competition which was developed, promoted and run by iChild. Iris Ferrar, ages 9 from South London, won the Under 11 age group and Amelia Cunliffe, age 11 from Bolton, Greater Manchester, was the winner of the 11-14 age group. Each child wins £1,000 in vouchers and also £1,000 for their school. They were awarded their prize by TV presenter Helen Skelton.

Iris and Amelia’s entries were among almost 100,000 submissions from children aged 4-14 years old across the UK in response to the question: ‘What is your dream job?’ Entries were received from almost one in five (19%) secondary schools and nearly one in four (23%) primary schools.

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HiPP Organic announces new sampling campaign with iChild

HiPP Organic is partnering with iChild to develop weaning support and advice for childcare professionals and new parents. Through iChild’s network, 1,500 nurseries have opted to join the HiPP Organic Nursery Club. The nurseries will be receiving weaning goody bags to hand to parents looking for advice and support when they think their baby is ready to start weaning. The goody bags contain a step-by-step weaning chart, a HiPP Organic range leaflet and coupon plus a HiPP Organic 100g savoury pouch, spoon and bib. Nurseries will also receive colourful posters for their baby room.

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